Internet marketing & pay per click advertising
Marketing your products or services via the Internet is a great way of finding targeted groups that are already looking for your product or service. Advertising in this manner will give you a much higher return on investment (ROI) than almost any other form of advertising. Displaying an online advert for 'cheap tyres' for somebody that is currently searching for 'cheap tyres' is going to give you a much better return than advertising in a local newspaper hoping that somebody looking for 'cheap tyres' will see it.
Advertising online in this way can be very lucrative but it is essential that these sorts of adverts are monitored, analysed and refined to make sure you have a positive return on investment (ROI) for each ad campaign that you are running. It is very easy to fire money at pay per click advertising but if you are not monitoring the data and refining your adverts then you will lose money over a period of time.
We can manage the online advertising campaigns of our clients and help them to achieve a profit from the adverts they are running. Some of the things we do that fall under this service are the following.
- We analyse and monitor the market leaders in your sector and look at where they are obtaining their traffic and the keywords and phrases they are using.
- We take this data and set up campaigns that target your competitor’s traffic and customer base.
- We produce ads and campaigns for under utilised markets and keywords.
- We set-up detailed tracking and analysis of this data, providing details on which ads are drawing a profit and which are not.
- We refine ads that are currently not drawing a profit until they have a positive return on investment (ROI).
If you have an interest in us setting up or running your online advertising campaign then please contact us for more information.